Ruth, Author at BoldLight

Kidney Research UK: Finding and understanding supporter audiences

By Ruth / 30 September 2020

We were lucky enough to deliver a project for Kidney Research UK to better understand their audiences. Find out what we learned and get top tips on qualitative research, market sizing and growing charity support.

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Fundraising convention badge, notebook and pens

IoFFC 2019: Three days of fundraising inspiration, cogitation & connection

By Ruth / 12 July 2019

My thoughts and copious colourful notes from year’s Institute of Fundraising Convention, everything from gaming for good through to what fundraising might look like in 2029.

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A whale of a time: creating a new website for Whale & Dolphin Conservation

By Ruth / 15 March 2019

How we worked with the WDC team to create an engaging, international, multilingual website focussed on supporter journeys.

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Charity user experience – It’s not you, it’s me

By Ruth / 20 February 2019

Most user experience (UX) issues are due to our own knowledge of our charities. The ‘curse of knowledge’ is a significant hurdle in effectively communicating with charity supporters. How can we overcome it?

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Ruth

Kidney Research UK: Finding and understanding supporter audiences

IoFFC 2019: Three days of fundraising inspiration, cogitation & connection

A whale of a time: creating a new website for Whale & Dolphin Conservation

Charity user experience – It’s not you, it’s me

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