The BoldLight Blog

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Sep 30

Kidney Research UK: Finding and understanding supporter audiences

By Ruth

We were lucky enough to deliver a project for Kidney Research UK to better understand their audiences. Find out what we learned and get top tips on qualitative research, market sizing and growing charity support.

Fundraising convention badge, notebook and pens
Jul 12

IoFFC 2019: Three days of fundraising inspiration, cogitation & connection

By Ruth

My thoughts and copious colourful notes from year’s Institute of Fundraising Convention, everything from gaming for good through to what fundraising might look like in 2029.

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Mar 15

A whale of a time: creating a new website for Whale & Dolphin Conservation

By Ruth

How we worked with the WDC team to create an engaging, international, multilingual website focussed on supporter journeys.

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Feb 20

Charity user experience – It’s not you, it’s me

By Ruth

Most user experience (UX) issues are due to our own knowledge of our charities. The ‘curse of knowledge’ is a significant hurdle in effectively communicating with charity supporters. How can we overcome it?

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Feb 14

Welcome to the blog

By Chris

Our new blog is here.