The BoldLight Blog
// Welcome to the blog
- Audience Research
- Charity agency
- CRM Systems
- Focus groups
- Fundraising strategy
- In Memory
- International website
- Qualitative research
- Social media
- User Experience
- User testing
- Visual design
- Web Development
Kidney Research UK: Finding and understanding supporter audiences
We were lucky enough to deliver a project for Kidney Research UK to better understand their audiences. Find out what we learned and get top tips on qualitative research, market sizing and growing charity support.
IoFFC 2019: Three days of fundraising inspiration, cogitation & connection
My thoughts and copious colourful notes from year’s Institute of Fundraising Convention, everything from gaming for good through to what fundraising might look like in 2029.
A whale of a time: creating a new website for Whale & Dolphin Conservation
How we worked with the WDC team to create an engaging, international, multilingual website focussed on supporter journeys.
Charity user experience – It’s not you, it’s me
Most user experience (UX) issues are due to our own knowledge of our charities. The ‘curse of knowledge’ is a significant hurdle in effectively communicating with charity supporters. How can we overcome it?