Flight of the Swans

Flight of the Swans

Wildfowl & Wetlands Trust

Winner of Campaign of the Year 2017 - ENDS Environmental Impact Awards

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Background

Flight of the Swans was a fantastic campaign that we had the pleasure of working on with WWT.

To highlight the plight of Bewick's Swans, Sacha Dent from WWT took to the skies in a paramotor to fly with the swans as they made their epic migration. Together they flew 7,000km, across the wilderness of the arctic tundra, endured injury, braving freezing temperatures, and battling through snow and thunder storms to make it back to Slimbridge.

As part of the campaign we built the campaign website that followed the swans, Sacha and the support vehicle's progress live, using satellite tracking as they made their way to the UK.

For this project we partnered with Inmarsat, who provided the satellite tracking beacons and gave us access to feeds of data from each tagged swan and vehicle. We were able to convert the data into the right format to present it using Google Maps.

One of the challenges of the campaign was presenting large amounts of live tracking information in a way that could be used easily on both desktop and mobile screens. We aimed to keep the design simple enough for the audience to be able to follow the story and look at interesting bits of the journey without it being overwhelming.

We also worked with the team at WWT to ensure the website supported blogging and social media activity, to enhance the story of the journey as it progressed.

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The Flight of the Swans campaign really captured the public imagination and got vast amounts of coverage in the UK press. Our map was embedded directly in the Guardian website as their readership followed the story.