Give Nature a Home
The RSPB
Campaign
// An overview
The RSPB Give Nature a Home project was a wide-ranging campaign to develop the RSPB brand and engage new audiences, who weren’t typical RSPB supporters, in caring about nature in the UK.
We worked on multiple aspects of the campaign, including designing the campaign website, creating digital and social ads, designing social media assets, driving offline activity through digital comms and creating online games for children.
This was the first activity to be launched using the RSPB’s brand refresh and focussed on a change of tone from expertise to inclusivity. By demonstrating how easy it is to do something for nature, give people simple activities, making it fun and inclusive, the RSPB aimed to engage a wider audience with their work to give nature a home.
A highlight
// Featured content
One of our highlights of this project was being commissioned to develop a suite of games and quizzes for adults and kids. They were fun, educational and sometimes a bit silly! One of our games, ‘Whose poo?’ was picked up by Children's BBC presenter, Maddie Moate and featured on her channel.
Have a go at playing 'Whose Poo?' yourself.