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Meet the BoldLight team.

boldlight-charity-digital-agency_team

Ruth Smyth

Planning & Insight Director

Insight

Uncovering what the data really means

Psychology

Understanding why people support charities

Fundraising strategy

How to make the most from your budget

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Ruth joined BoldLight in 2014, bringing with her expertise in research and charity fundraising along with top notch project management and communication skills. During her 8 years with the RSPB Ruth led the Insight and Analysis functions and managed one of the charity’s largest improvement projects, the development of a ‘Single Supporter View’ and communications platform. Alongside her work at the RSPB Ruth helped to set up the ‘Common Cause for Nature’ project to understand how we can better engage a wider public in saving nature.

Ruth’s passion is understanding and, communicating with people. She likes to use research and data to understand audiences and apply this to make the experience of supporting a charity as good as it can possibly be. With experience in audience segmentation and planning, qualitative research and data analysis she uses a range of tools and techniques to do this.

Ruth is a committee member of the ‘Insight in Fundraising’ group (part of the Institute of Fundraising), a member of the British Psychological Society and a member of the International Advisory Panel at Rogaré (the fundraising thinktank based at Plymouth University).

Insight

Uncovering what the data really means

Psychology

Understanding why people support charities

Fundraising strategy

How to make the most from your budget

Chris Smyth

Digital & UX Director

UX Design

Visualising concepts that people love

Creative concepts

Inspiring and fundraising with creativity

Digital build

Translating ideas into crafted digital experiences

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Chris started BoldLight back in 2012 with the aim of combining his expertise in User Experience Design, multimedia production and digital design to create great campaigns for charities. Since then BoldLight have worked on a huge range of projects from targeted ad and email campaigns to in-depth User Experience Design projects, original animations and branded websites.

Chris has the essential good designer's qualities of creativity and an eye for detail, making his work beautiful and persuasive as well as functional. He is passionate about understanding how to meet the needs of users and providing the best possible online experience for charity supporters.

Prior to setting up BoldLight Chris worked as Lead User Experience Designer at Citrix (where one of his innovative interface designs has been patented) and as Web Designer for several non-profit organisations. He is a song-writer and multi-instrumentalist and is currently restoring a 1963 Fender Jaguar guitar.

UX Design

Designing things that people love

Creative concepts

Inspiring and fundraising with creativity

Digital build

Translating ideas into crafted digital experiences

Alice Still

Web Technology Architect

Technical build

Using the latest technology to drive support

Integration

Getting your systems working seamlessly

Development

Bespoke WordPress plugins, APIs, CRM

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Alice is our resident techie, with first rate web development skills honed in several non-profit organisations. This includes a number of years as web technology architect at Cambridge Assessment.

In her role with BoldLight Alice has developed several plugins including a bespoke BoldLight WordPress donations plugin which can be integrated with client databases.

Alice has a range of technical skills across the whole web design and development process, from frontend development through to back-end processing and database integration. She enjoys a challenge and is a tenacious problem solver who is always determined to find the best solution for the client.

When she’s not coding Alice plays the violin and enjoys writing, where her inspirations are Diana Wynne Jones, Joan Aiken and M.R. James.

Technical build

Using the latest technology to drive support

Integration

Getting your systems to work seamlessly

Development

Bespoke WordPress plugins, APIs, CRM

James Cutler

Web Developer & Digital Analyst

Analysis & SEO

Google Analytics and Search Optimisation

Supporter Journeys

Targeting your emails and social

Web build & support

Building websites and supporting clients

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James is the newest team member at BoldLight and joins us with plenty of experience in the charity sector after 7 years at the RSPB. In his role at the RSPB James delivered the communications journeys across all mass communications with members and supporters.

With BoldLight James has been building websites for a range of clients. He is also our resident Google Analytics and Tag Manager expert.

James is a technical all-rounder with skills in data manipulation, problem solving and analysis. As well as his technical prowess, James is an excellent communicator and likes to work with clients to really understand what they need. He likes to develop solutions for clients that go beyond the immediate brief to consider their ongoing needs.

Before his work at the RSPB James worked in the education sector and is featured in a CUREE research paper for his work on their database. James is also an avid gamer, history geek and "Scottish Laird" (in a bid to save Scottish countryside from development!).

Analysis & SEO

Google Analytics and Search Optimisation

Supporter Journeys

Targeting your emails and social

Web build & support

Building websites and supporting clients

Want to join our team?

If you would like to join us, we would love to hear from you. Drop us an email or send us your CV.

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