What we do
// How we help charities
Insight & Innovation
Insight and innovation is the key to charity growth. By learning about your audience’s motivations and needs you can unlock new approaches and supporters.
We are audience insight specialists, from recruiting the right participants to using a range of research methods, we make sure we deliver the most impactful insights.
We use analytics, ethnography, interviews, focus groups and surveys to gather data. We bring in the wider context, considering cultural change, market dynamics, and shifting public opinion, to capture the complexity of the world in which your audiences are acting. We consolidate and interpret this data, giving clear recommendations.
We believe that the best insight highlights new opportunities and gives you the confidence to act on them.
Recent Insight & Innovation projects
-
Cats Protection Qualitative Audience Insights
We helped Cats Protection bring their audience segmentation to life through supporter research and insight, enabling teams to better understand audiences and create more effective communications.
-
Market Sizing and Insight Review
Our work to gain insight into people’s understanding of kidney disease and where to find new supporters for Kidney Research UK.
-
Fundraising proposition focus groups
We ran a series of focus groups to understand potential supporters and how best to communicate with them.
Design & Experience
We help charities inspire more people to donate and support them by creating digital experiences that really hit the mark.
We bring a deep knowledge of how people navigate through digital experiences using visual cues and combine this with the latest thinking on charity support and audience motivation. This helps us to create online journeys and interactions that are simple, intuitive and frictionless.
But with charity support it’s not just about making things easy, it’s also about ensuring supporters feel their connection with the cause is reflected throughout the experience. That’s why we often include user research and testing as part of the design process and why choosing the right look, imagery and wording are critical components. Alongside this we ensure that all our digital tools are accessible to the required WCAG standards, so that everyone has an excellent experience.
Recent Design & Experience projects
-
‘Games for Waves’ website
Games for Waves is a fantastic platform for WDC to promote fundraising through gaming and streaming.
-
Stop The Source appeal
Surfers Against Sewage approached us to create an appeal for them as part of The Big Give.
-
Award winning donation forms
We developed Alzheimer’s Research UK’s new donation forms, increasing conversions by 140% and winning a CIoF award.
Build & Integration
Website build, CRM integration, data visualisation. Whatever you need, we build tools and experiences that help you to achieve more.
We combine well-established digital tools (WordPress page builders and plugins) and build bespoke add-ons that tailor them to your needs. This means we can build sites and tools that integrate with your existing systems and processes.
We've developed our own BoldLight Platform, supporting charity activity from donations to campaigning, event booking and fundraising.The platform integrates with widely-used charity CRM systems like Salesforce and Donorfy as well as email tools. The platform tracks activity right through the process and gives clients control of data collection.
The techy bits can be intimidating when you don’t know the ins and outs of content management systems, APIs and hosting. We aim to make this as smooth and fun as possible for you, whatever your level of knowledge.
Recent Build & Integration projects
-
Magpas Donations & Donorfy integration
We implemented the BoldLight donations platform to help Magpas Air Ambulance increase income, improve user journeys and track conversions.
-
WDC Adoptions and donations Salesforce Integration
We integrated online adoptions and donations with the charity’s new Salesforce CRM system.
-
‘In Memory’ fundraising
We created a new way for people to create online tributes and donate in-memory. The user research helped make this innovative project hugely successful.
